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              太古地產牽手天貓 智慧新零售五大模塊落地朝陽

              日期:2018-11-10 來源:朝陽報

                  “雙十一”前夕,太古地產與天貓簽約深入合作,天貓五大新零售模塊將首次全面落地太古地產在中國內地的5個商業項目,其中包括三里屯太古里、頤堤港兩個項目。

                  不用帶這沉重的“行軍包”,給孩子喂奶休憩,花一分錢隨購隨用品牌紙尿布……在三里屯太古里地下一層,新設立的天貓智能母嬰室讓帶娃逛街的媽媽們輕輕松松地買買買。低成本體驗后,媽媽們還可購買天貓智能母嬰室附帶的母嬰產品自動販賣機上的各類產品,付款后可快遞到家。

                  天貓智能母嬰室是太古里地產引入的天貓新零售五大模塊之一。借由天貓智慧門店、天貓理想站、明星應援站、天貓智能母嬰室、智慧停車等的新零售場景,天貓新零售和太古地產將通過數據化打造新零售智慧商圈。

                  “我們在嘗試給消費者提供一種消費升級的生活購物場景。依托阿里新零售的數字化創新,與太古地產共同探討新零售商圈解決方案,給雙方共同的商家和消費者做好服務。”天貓新零售平臺事業部總經理葉國暉介紹,天貓智慧門店將天貓品牌商家的商品、訂單、客流、交易、會員和導購全域數字化,讓消費者體驗線上線下的融合。

                  天貓理想站還將帶來未來店鋪體驗,滿足消費者在黑科技、潮玩法、強互動、貼心玩方面的體驗需求。明星應援站是國內首個新零售明星應援拍照打卡網紅點,明星粉絲將通過黑科技站點和“愛豆時空”連接。智慧停車則通過大數據讓車主可以無感支付,快速離場,使出行效率提升80%。

                  據太古地產零售業務董事韓置介紹,此次合作中,除了北京三里屯太古里,還將在太古地產旗下商業項目北京頤堤港、上海興業太古匯、廣州太古匯和成都遠洋太古里等落地天貓新零售的多種應用場景。“今年是三里屯太古里十周年,也是天貓雙11全球狂歡節十周年,希望通過雙方聯合,打造出數字化新零售商圈的潮流時尚新標桿。”

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